Search Term Analyzer (Gads)
Turn your CSV search term reports into actionable insights. Identify budget leaks, ad copy weaknesses, and hidden opportunities in seconds.
What is your brand name?
Answering this question first is crucial to separate brand traffic and get the best analysis outcome.
Upload Google Ads CSV / TSV
Drag and drop your "Search Terms" report here
Analyzing Report...
Menganalisis Laporan...
Zero-Cleanup Upload Guide
Panduan Upload & Pembersihan Automatik
No need to manually clean the exported file. Our smart parser handles everything:
- Top Preamble Metadata: Automatically detected and skipped until the header row is found.
- Bottom Summary Rows: Rows starting with 'Total:' (e.g. Total: Search terms) are auto-ignored.
Tidak perlu bersihkan fail secara manual. Penganalisis kami memproses semuanya:
- Metadata Bahagian Atas: Dikesan dan dilangkau secara automatik sehingga baris tajuk ditemui.
- Baris Jumlah Bahagian Bawah: Baris bermula dengan 'Total:' akan ditapis keluar secara automatik.
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Scale Candidates
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Budget Bleeders
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Poor Click CTR
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Junk Search Intent
Direct Analysis Answers
These terms have proven conversions but low impression share. Scale them now.
Highest concentration of "Threat" keywords (junk results). Audit negatives immediately.
Campaigns where CPA > Target CPA. Reduce bids or refine targeting.
Keyword Length Performance
Intent Distribution
Top Efficiency Killers
Analyzing budget waste...
Campaign Performance
Efficiency audit by individual campaign
| Campaign Name | Total Terms | Junk Terms | Spend | Avg. CPC | CPA | Status |
|---|
Keywords to Run in Campaign
High converting terms that deserve their own ad groups
| Search Term | Conv. | Cost | CPA |
|---|
Negative Keyword Candidates
Irrelevant junk traffic wasting budget
| Search Term | Spend | Clicks | Status |
|---|
Budget Bleeding
| Search Term | Spend | Conv. |
|---|
Hidden Gems
| Keyword | Cost | Conv. |
|---|
Brand Keywords
| Search Term | Spend | Conv. |
|---|
Location Keywords
| Search Term | Spend | Conv. |
|---|
Length Analysis
| Length | Count | Cost |
|---|
Intent Distribution
| Intent | Keywords | Conv. |
|---|
Recurring Phrases
N-Gram Performance Analysis
N-Gram Explorer
Top recurring phrases (1-5 grams)
| Recurring Phrase | Frequency | Total Cost | Total Conv. |
|---|
Search Terms Detail
| Search Term | Label | Intent | Rationale | Cost | Conv. |
|---|